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Technology

Problematic Fairs

December, 11 2015
Purchasing stalls at trade fairs is a fixed element in the annual marketing plan of many companies. The effects of such an endeavour may be completely different, and whether or not its potential...
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Fairs

How to plan the budget for fairs?

December, 09 2015
According to the latest research by the Competitive Edge institute, the average company allocates as much as 40.3% of its marketing budget into participation in trade fairs. The total cost...
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Fairs

What indicators are used to assess the effectiveness of the fair?

December, 17 2015
Many exhibitors look for real indicators that will help them measure the effectiveness of the fair. There are many measures that will allow you to estimate the effectiveness of participation in...
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